Executive Management

Siva Balasubramanian (Siva)

Chief Executive Officer


As a CEO at POUNDRA, LLC, Siva is responsible for all aspects of Marketing, Sales, Finance and Operations activities of the company. Prior to co-founding POUNDRA, LLC, Siva held several senior management & engineering roles at both Intel and Digital Equipment Corporation (DEC).
Siva brings in 17+ years of Business Development, Channel Management, Sales Enablement, Strategic Planning, Finance and Product Development proficiency in the broader Embedded & Communications market. He is credited with shaping and nurturing worldwide strategic alliances and deploying ecosystem scale-engines across diverse market verticals and geographies (EMEA, North America, APAC) driving multi-million dollar revenue growth. In his prior role, Siva also led the Program Management Office accelerating post acquisition synergy on a multi-billion dollar acquisition in the Network Security market segment.
Siva has three issued patents, several research & marketing publications, speakership and panel invitations to his credit. He has an MBA from UCLA – Anderson School of Management and M.S. Degree in Computer Science from Arizona State University.

Dr. Devarajan Srinivasan (Srini)

Chief Technology Officer


As a CTO at POUNDRA, LLC, Srini oversees all technology engagements of the company encompassing execution to product & services strategy, roadmap definition, system architecture, design and production. Srini also drives the R&D efforts at POUNDRA besides managing all customer technical engagements.
Prior to co-founding POUNDRA, LLC, Srini held several senior engineering and management roles at Arizona Public Service (APS), AES & ViaSol Energy Solutions. His industry expertise includes Industrial Automation, Power Electronics, Renewable Energy, Reliability Analysis, Protection Engineering, Sustainability management, Control System Design and Instrumentation.
In his prior role, Srini served as the co-founder & CTO of ViaSol Energy Solutions. While at ViaSol, Srini led the development of a Single-Axis Solar Tracker Controller that enabled the company achieve multi-million dollar revenue growth in the short span of 5 years. Srini has 20+ research publications to his credit and is an invited speaker at several forums. Srini is also an Adjunct faculty at Arizona State University and serves on the Board of ASU Engineering School Alumni Association. Srini has a Ph.D. and M.S. in Electrical Engineering with an emphasis on Power Systems and graduated with honors from Arizona State University.

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